How and why to do Search Marketing

Are you tired of waiting for customers to visit your website? Are you interested in learning how Search Engine Optimization (SEO) and Google Ads work? Do you Google keywords related to your business and can’t find your website in the search results?

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Welcome to the world of Search Marketing.

The goal of Search marketing is to make your business’ website visible when customers make  relevant research on search engines like Google. What does that mean to your business?

More sales
More than 60% of customers start they buying journey researching online. If your brand isn’t in the search results, your competitor’s brand will be. 

Be there when it matters
Your brand will show up in the exact moment that potential clients are interested and searching for your products or services.

Brand awareness
Brand awareness refers to the extent to which customers are able to remember a brand under different conditions. If you want customers to remember you brand, being in Google can increase your brand awareness in 80%.

How to do Search Marketing

There are two types of search marketing: the first one is called SEO, or search engine optimization. The second one is paid search ads, sometimes also called Search Marketing, and based on advertising campaigns created on Google Ads.

SEO
SEO is about your website ranking as high as possible in the search results page for relevant searches. SEO is a long-term strategy that happens in your website.

Think of SEO like this: a physical store has a front door, so you know when customers walk in. But websites have many entry points, and all of them need to be optimized so they can be found by users researching online.

Paid Search

Paid Search is about paying to advertise on the search results page. Your search campaigns are created on a website called Google Ads. You bid on keywords relevant for your business for your ads to be shown. You only pay when a user clicks your ad.

Learn more about SEO and paid search ads and discover what search marketing can do for your business checking the links below.

To learn more about SEO and Paid Search/ Google Ads: