Customer experience (CX) should be at the center of every marketing strategy. And the market is starting to realize the power of CX. The Annual Digital Trends Report, organized by Econsultancy and Adobe, showed a […]

In early May, the Pulitzer Prize winners for 2020 were announced, and there was a big surprise among them. This American Life won the very first Pulitzer Prize ever given to audio reporting. The program […]

In 2012, Metro Trains Melbourne wanted to promote safety in the railroad in a way that would get people to pay attention. While the importance of train station safety doesn’t sound like the most exciting […]

Social media is the platform by excellence to share storytelling efforts, with its broad reach, possibilities for engagement, and sharing features. However, if the audience doesn’t believe in the authenticity of the message, your brand […]

Consumer attitude is a field of interest to marketers. Attitude is directly related to consumer behavior — if you have a positive attitude towards a brand, you are more likely to buy it. The functional […]

There are five steps in the decision-making process that customers go through. The first step is problem recognition, followed by information search, evaluation of alternatives, product choice, and post-purchase satisfaction.  Information search is especially important […]

Social media is increasingly important in the customer decision process when it comes to traveling. A 2014 research found that that 44% of travelers aged 18 to 34 used social media for travel planning. A […]

The way consumers perceive a brand can be translated into traits or characteristics that define a brand personality. One example of a brand that used personality as a differentiator from competitors is Apple, with the […]

Segmentation is one of the most crucial aspects of a successful Social Media strategy. In Merkle’s “The Rise of Platform Marketer,” segmentation is defined as aggregating consumers into groups that will respond similarly to a […]

Data visualization is a powerful tool to create convicting storytelling based on numbers and to get deeper insights. When you consider that 90% of information transmitted to the brain is visual, it becomes easy to […]