An essential part of maintaining your search marketing campaigns is to apply learnings from your performance to guarantee efficiency moving forward. With the amount of data available in Google Ads reports, it can be hard […]read more
from the blog.
Storytelling is a powerful tool for marketers. It can help customers to make sense of information and to create mental maps of brands that they can use to engage with products and services. In his […]read more
There are two ways to store data: in a flat file, where all the information is kept in one single file, and in a relational database, where the necessary information is stored in different datasets […]read more
Search campaigns usually get all the attention when it comes to Google Ads. Still, search marketers should keep in mind that Display ads can be powerful allies to a search strategy. The most basic use […]read more
Achieving brand resonance is the ultimate goal of a marketer. Resonance is the highest level in a brand-building strategy, and it means creating a relationship with customers in which they feel deeply connected with the […]read more