Customer experience (CX) should be at the center of every marketing strategy. And the market is starting to realize the power of CX. The Annual Digital Trends Report, organized by Econsultancy and Adobe, showed a […]read more
from the blog.
In early May, the Pulitzer Prize winners for 2020 were announced, and there was a big surprise among them. This American Life won the very first Pulitzer Prize ever given to audio reporting. The program […]read more
There are a lot of touch points in the path that connects the production of a product to its end consumer. These touch points are called marketing channels — they involve organizations that work to […]read more
Social media is the platform by excellence to share storytelling efforts, with its broad reach, possibilities for engagement, and sharing features. However, if the audience doesn’t believe in the authenticity of the message, your brand […]read more
Consumers in different countries have different preferences. One way for global companies to acknowledge these differences is by creating localized campaigns. Localized campaigns emphasize the variations across countries, customizing the message for each market. Globalized […]read more
Consumer attitude is a field of interest to marketers. Attitude is directly related to consumer behavior — if you have a positive attitude towards a brand, you are more likely to buy it. The functional […]read more
There are five steps in the decision-making process that customers go through. The first step is problem recognition, followed by information search, evaluation of alternatives, product choice, and post-purchase satisfaction. Information search is especially important […]read more