from the blog.

Why good content is still the best marketing strategy.

In early May, the Pulitzer Prize winners for 2020 were announced, and there was a big surprise among them. This American Life won the very first Pulitzer Prize ever given to audio reporting. The program goes against every current “revolutionary” trend in marketing: it is a public radio show which doubles as a podcast and has been around for 25 years. The winning episode is called “The Out Crowd” and reports stories on the ground at the Mexican border after Trump’s administration implemented the “Remain in Mexico” policy. 

Every This American Life episode has, on average, 3.1 million downloads, with other 2.2 million listeners to the radio broadcast every week. The program reflects the vision of its host, producer, and creator, Ira Glass. Glass lends his charisma to the show, which helps to make ordinary stories sound extraordinary.

Any content marketer can learn a lot from This American Life. The storytelling is always neatly woven to keep the user interested and engaged; users can search for episodes on topics, choose randomly, or find recommendations according to their profile. 

There is no buzz marketing, guerrilla marketing, or stealth marketing behind This American Life. There is only a commitment to the audience, incredibly talented professionals, and a willingness to keep innovating and telling stories. It is all in the content. It may not be the shorter route, but it has certainly been successful.

You may also like

baby-yoda

The Social Media Force Awakens

What do Baby Yoda, digital influencers, and the 2020 Democratic candidates have in common? Baby Yoda was introduced in “The Mandalorian,” a new series that is part of the Star Wars universe and is currently […]

fallen-crown

If digital marketing is dead, long live digital marketing.

In a recent interview, Marie Gulin-Merle, Calvin Klein’s now former CMO and PVH’s chief digital officer, defended that we are living the end of digital marketing. In her opinion, it is misleading to talk about […]

content-is-king

The content king is naked.

Here is a depressing number for all B2B content marketers out there: 65% of all content created by B2B marketing goes unused. The data is part of a 2016 article by SiriusDecisions, which shows that […]

4 Comments

Leave a Reply

Your email address will not be published. Required fields are marked *