from the blog.

Why you should use Relational Database with the Google Ads API

There are two ways to store data: in a flat file, where all the information is kept in one single file, and in a relational database, where the necessary information is stored in different datasets that are linked to each other. Flat files are more straightforward, and usually mean a single spreadsheet. But they are also inefficient and need to be updated manually.

The typical Google Ads reporting is done on flat files, exporting data from the account to spreadsheets. However, if you manage several accounts and have a tech-savvy background, you should consider doing it in a relational database. The way to do that is to use the Google Ads API, which will allow your database platform to interact directly with Google Ads.

To download data to your database solution, use the Reporting functionality of the API. You can use an XML-based or an AWQL-based report definition. With the Google Ads API, you can manage from reporting to bidding and programmatic advertisement. Get even more data linking your Google Ads and Google Analytics accounts.

Transform your Google Ads reporting experience in a relational database to get data more efficiently, making it easier to keep reports updated and to generate insights from your data.

You may also like

How and Why to Connect Google Ads Data to Tableau

An essential part of maintaining your search marketing campaigns is to apply learnings from your performance to guarantee efficiency moving forward. With the amount of data available in Google Ads reports, it can be hard […]

Do you speak data?

Tableau has released this week the 2020 Data Trends report, an analysis written based on interviews with customers and experts in the area. The report covers topics like artificial intelligence, data storytelling, and data management. […]

Why Web Analytics 2.0 is still relevant

In the video “The Art of Data Visualization“, Josh Smith is quoted as saying, “Data is just a clue to the end truth.” This motto also applies to the world of marketing and its usage […]

Leave a Reply

Your email address will not be published. Required fields are marked *