A research from Parse.ly shows that Google Search is responsible for around half of external referrals to the publishers in its network. Data from Statista also shows that more than 50% of website traffic comes from a mobile device.
These are two very simple examples of why research data is important for marketing leaders. Research data can help marketers to have clarity on why a SEO strategy is essential to digital marketing.
For SEOers, data research is also a way to keep up with the trends of the market, to be ahead of competition and to get different insights on keywords, technical aspects, and general strategy. From all ends of the spectrum, data research is a powerful tool to stay ahead of the crowd.