During the last years, voice search has been continuously announced as the future of SEO. Experts and analytics have been discussing how to optimize sites for voice queries, and random numbers find their way into the discussion. The most famous universal truth spread around is that by 2020, 50% of all searches will be conducted via voice.
Sistrix, an agency specialized in SEO, recently wrote a blog post debunking a lot of the myths around voice search — including the 50% prediction. The article establishes the difference between commands to smart assistants (like Apple’s Siri or Amazon’s Alexa) and voice search, and concludes that the voice search revolution can wait. This confusion shows the need for a marketing experiment clarifying the context of voice search and how it fits in the future of SEO.
An experiment on voice search could show the differences for similar search intention in voice, mobile, and desktop. It would also clarify the differences in queries and keywords usage for each context. Such experiment would ultimately establish when, how and why there is a need for specific optimization.
These findings would help SEOers to prepare for what is coming based on reliable insights and not misquoted presumptions. It would also shed some light on the picture that voice search paints in conjunction with recent SEO trends, such as zero-clicks searches and the BERT algorithm.