I graduated as a journalist to fulfill my endless curiosity and to always keep learning. I found my calling in the idea of combining the creative and research skills of journalism with the strategic thinking of digital marketing.
I am specialized in digital marketing content, localization, and search marketing and I have worked for companies like Amazon and Booking.com.
From my blog
The exciting opportunity of Customer Experience (CX).
Customer experience (CX) should be at the center of every marketing strategy. And the market is starting to realize the power of CX. The Annual Digital Trends Report, organized by Econsultancy and Adobe, showed a […]
Why good content is still the best marketing strategy.
In early May, the Pulitzer Prize winners for 2020 were announced, and there was a big surprise among them. This American Life won the very first Pulitzer Prize ever given to audio reporting. The program […]
How coronavirus is shedding light on intermediary channels
There are a lot of touch points in the path that connects the production of a product to its end consumer. These touch points are called marketing channels — they involve organizations that work to […]